Our survey of nearly a thousand US home internet customers revealed that over 62% of both mid- and fiber-tier respondents are most influenced by an internet provider’s reputation when considering switching their service.
Your internet customers aren’t as loyal as you’d think. In fact, according to our March survey of nearly a thousand US home-internet customers, 22% of mid-tier and fiber-tier respondents would seriously consider switching providers if they experienced three to five buffering or lagging issues in a span of one week.
Just under 80% of both mid- and fiber-tier respondents believe that their home internet service is a “basic amenity,” viewed on par with running water or electricity. From smart televisions to smart thermostats, the number of household electronics that require an internet connection is growing. Marketing fiber as a “convenience” could be deterring customers who are on the fence about upgrading.
Welcome Pet Brand Marketers to Millennial Training 101. At Trone Research + Consulting we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called? How do you make a millennial do tricks? And how do you keep a millennial from running away?
When it comes to canine owners, they can be as different as the breeds they care for. While some are highly involved and very attentive to what’s going on in their dog’s lives, others prefer to care from a distance. These dog owners come in all varieties and are grouped into four main categories. Want a deeper look into these segments from our extensive 2014 Pet Health study? Stay tuned to this blog or contact us directly.
Don't Be Fooled by Bad Data
We constantly rely on data to point our clients in the right direction when shaping their brands. The quality of the solutions we deliver can only be as good as the data our research provides. Recently, we learned an important lesson in how sample size can affect both research results and the conclusions we draw from it.
In 2014, Trone Research + Consulting fielded a proprietary study that examined how pet parents care for their animals. The goal was to help brands speak the health language of their audience. We explored trends, consumer perceptions and the differences between wellness and prevention to determine the opportunities and challenges facing brands today. We spoke with more than...
The days of veterinarians ruling supremely over pet medications are over. In a recent study with partner Brakke Consulting Inc., we learned that more than 20% of human pharmacists are filling CVM approved pet prescriptions. We also confirmed veterinarians’ concern about pharmacists’ preparedness to accurately fill these prescriptions and their intent to seek new ways of maintaining control.
Just like their curious, furry feline pets, not all cat owners are alike. Some are heavily involved in their cats' lives, while others simply feel their cats can fend for themselves. These cat owners range from highly attached caretakers to laissez-faire pet owners and are grouped into four main categories. Want a deeper look into...
Based on a survey of nearly a thousand internet customers, more than 70% of mid- and fiber-tier respondents described their residence as a freestanding home. Just over 80% of mid- and fiber-tier respondents share their home internet with at least one other person (this number drops significantly for the basic tier).
Odds are likely that they are sharing service with a roommate or significant other, but what about kids? Only around one third of mid-tier respondents have at least one child under 18 in their household, compared to nearly half of all fiber-tier respondents.
Starting in 2012, researchers, veterinarians and media outlets began to debate the impact of the 2008 Global Financial Crisis on the future of pet ownership. Initial reports revealed declining US pet ownership. Yet, within the past two years, new data suggests growing pet ownership among the largest generational segment known as Millennials (Americans born between…
