Trone Research and Consulting

Solving the research puzzle with actionable analytics.

Conversion. Impressions. Retention. Satisfaction. Every marketing objective is a complex puzzle that must be expertly examined before it can be solved. Data must be gathered, analyzed and reported, not just as the concrete facts of what is, but as what can be.

Trone Research + Consulting is masterfully skilled in transforming complex analytics into clear actionable results. You tell us where you want to go. We’ll provide the data-driven direction to help you get there.

Brand Health Audit

Understanding the current condition of a brand is the first step to moving forward or changing direction.

Prospect & Customer Optimization

Find out what resonates with prospective customers. And how to upsell or cross-sell the ones you already have.

Marketing Claims Validation

Is your brand #1 or a group’s preference? Confirm the quantifiable statements that make your brand stand out.

Market Potential Evaluation

Before launching a new product, it’s important to determine if there’s room and interest in the market.

Channel Needs Assessment

Examine all of the audiences that influence purchase and where the opportunities are with each of them.

Attrition Evaluation & Retention Optimization

Discover where and why you’re losing customers and what can be done to keep them.
Scott Layne

Scott Layne


Scott is a senior research practitioner with more than 25 years of experience with Top 50 market research firms such as Bellomy Research and M/A/R/C Research.

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He is a poised and respected industry leader with a proven track record of solving business problems for Fortune 500 companies. Scott’s extensive research experience spans consumer products and services in B2C and B2B industries, including telecom, utility, CPG, automotive, financial services, travel and leisure, retail, textile/apparel and pharmaceutical.

Our one lab advantage means one team, one call, one lab for all your testing needs, making it convenient for both you and your patients.

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.