Trone Research and Consulting

Unravelling business challenges to reveal opportunity.

Trone Research + Consulting (TRC) is a global market research firm that breaks down the challenges businesses face to determine the most likely paths to success. Experts at gleaning insight from both data and experience, our senior business and brand strategists empower decision makers to feel confident in the choices they make.

Whether it takes research, strategic consulting or both, TRC can help you solve your next challenge.

Custom Research Services

Design research based on your unique business goals and needs.

Syndicated Research Services

Find out if we’ve already fielded research in your industry.

Sales Pitch Effectiveness Testing

Evaluate how well your sales pitch works before using it.

Propelligence® Market Potential Service

Assess a new product’s market potential prior to investment.

Diggo™ Licensed Content Service

License proprietary pet owner research for your content needs.

TRC Consultancy Team

Benefit from the specialized petcare knowledge of our senior advisors.
Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.