Trone Research and Consulting

Gain insight from consultants who understand your challenges.

As a client, you benefit from the TRC Consultancy Team, a collection of senior advisors who have extensive experience in the petcare industry and are respected subject matter experts in their fields. Consulting opportunities are available for pet product manufacturers and service providers in both veterinary and retail sales. 

Based on the business or marketing challenge you’re trying to solve, TRC can assemble a specialized team to provide strategic insight and counsel to move your business forward. 

Petcare Consulting Services

Our combined experience gives us the ability to consult for petcare companies in a variety of ways, including:

  • Product development
  • Market analysis/Industry trends
  • Business development
  • Capital and investor pitch preparation
  • Distribution and commercial partnerships
  • Marketing strategy 
  • Leadership growth
  • Ideation moderation
  • Practice management
  • Practice workflow and operations
  • Partnership development 
  • Operational efficiency 
  • Integration management
  • Leadership coaching and training
  • Learning and development

TRC Consultancy Team Members

Derek Archambault

Derek Archambault

Marketing Consultant

Derek Archambault is the founder of Spark & Pop fractional marketing leadership services and marketing consultancy.

Dr. Brian Barnett, DVM, MBA

Dr. Brian Barnett, DVM, MBA

Veterinarian and Practice Owner

Dr. Barnett has owned and operated Randolph Animal Hospital since 2001 and started a new practice, Animal Hospital Biscoe, in 2016.

Doug Barton

Doug Barton

TRC President and CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on the client and supplier side.

Debbie Boone, BS, CVPM

Debbie Boone, BS, CVPM

Practice Management Consultant, Author and Speaker

Debbie Boone has been in the veterinary industry for more than 35 years as a manager, consultant, writer, key opinion leader and speaker.

James Carroll

James Carroll

Animal Health Business Development and Growth Strategy Expert

James (Jamie) Carroll is an accomplished business professional with nearly 30 years of experience in various segments of animal health and technology—with specialties in partnership development, distribution, prescription management, commercialization strategy, operational efficiency, leadership development and organizational development.

Dr. John Donecker VMD, MS

Dr. John Donecker VMD, MS

Veterinarian and Animal Health Product Development Expert 

Dr. Jay Donecker’s veterinary career has been spent in the space between veterinary practice and clinical development of new products or product label extensions. He recently retired from Exubrion Therapeutics after overseeing the veterinary device development of their long-term treatment for canine OA for the US commercial veterinary market.

Marnette Falley

Marnette Falley

Certified Leadership Coach and Trainer

Marnette Falley facilitates important conversations and focuses on emotional intelligence, communication, team building and change management.

Dr. David Goodnight, DVM, MBA

Dr. David Goodnight, DVM, MBA

Business Development Leader, Veterinary Practice Owner and Pet Health Insurance Expert

Dr. David Goodnight’s broad experience in animal health gives him a unique perspective on the industry. His animal health experience spans private practice, start-ups, industry employment, market research, and general consulting to animal health companies. He was a practice owner for nearly 20 years.

Wendy Hauser, DVM

Wendy Hauser, DVM

Veterinarian, Veterinary Business Consultant, Speaker and Author 

Dr. Wendy Hauser is the founder of Peak Veterinary Consulting and has practiced for 35 years as an associate, practice owner and relief veterinarian.

Kimberly Ness

Kimberly Ness

TRC SVP, Insights and Marketing

With nearly 30 years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

Dr. Dana Vaughn, PhD

Dr. Dana Vaughn, PhD

Pharmaceutical Executive and Product Development Expert

Dr. Dana Vaughn is an entrepreneurial pharmaceutical executive with 30+ years of experience in the veterinary and human healthcare industry. He has a successful track record of drug approvals, patents and management in the preclinical basic sciences, hospital research environment, start-up biotechnology companies and in large cap, publicly held biotechnology corporations.

Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.