Trone Research and Consulting

License pet owner content to elevate your company or brand reputation.

Diggo is Trone Research + Consulting’s proprietary Veterinary Research Service about pet owners. Developed to help veterinary hospitals gain a clear understanding of the changing needs and expectations of today’s pet owners, Diggo offers unique licensing opportunities for pet and animal health manufacturers to distribute valuable content to veterinary customers.

One of the most valuable things a manufacturer or service provider can do to gain trust among the veterinary community is to provide unbiased education and knowledge. Licensing Diggo content for distribution to your veterinary clients can help you be viewed as a partner that is committed to veterinary care and practice success.


Diggo content can be cobranded for distribution in a number of ways, including:

  • Custom site experience
  • Custom cover-wrap
  • Live in-clinic presentations
  • On-demand or live webinars
  • Emails, texts and invitations
  • And more


Contact us to learn more about Diggo and discuss licensing and sponsorship opportunities.

Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.