The Propelligence methodology incorporates business case scenario planning with insight and quantitative market research to clarify a product’s revenue potential. Through this service, we’re able to define how the product should be positioned and what product claims will make it most appealing. Propelligence gives company stakeholders an in-depth analysis of projected value so they can make well-informed decisions on their go-to-market and/or clinical development strategies.
Key Uses for New Product Development:
- Assessment of revenue potential
- Third-party validation for investment pitches
- Product viability justification for R&D investment
- Guidance for clinical development
- Support for commercial partner negotiations
- Market acceptance of pricing
Contact us to learn more about how Propelligence can work for you.