Trone Research and Consulting

Revealing opportunities through strategic consultation and research.

Trone Research + Consulting (TRC) partners with clients to provide an array of specialized analytics, market research and consulting capabilities. By listening and creating a clear understanding of your challenges and end goals, we can identify the research or consulting services that best serve you.

Consultation Services

TRC Consultancy Team

With a diverse collection of petcare experts, we can assemble a specialized team that is best suited for your business needs.

Custom Research Services

Custom Research Services

Unique market research challenges often require custom research design. Whether qualitative or quantitative, prospect optimization or customer retention, TRC can tailor a research solution for you.

Propelligence™ Market Potential Service

Propelligence™ Market Potential Service 

This proprietary service was created to help the animal health and life science industries assess a new product’s market potential prior to investment. 

Sales Pitch Effectiveness Testing

Sales Pitch Effectiveness Testing

How effective is your sales pitch at making the sale? This proprietary service allows you to test your pitch before you’re in front of the audience.

Syndicated Research Services

Syndicated Research Services

We regularly field research to keep our pulse on core industries. Our syndicated reports contain useful data to inform business decisions.  

Diggo

Diggo™ Licensed Content Service

Pet and animal health manufacturers can license proprietary pet owner research for their content needs or added value for their veterinary customers. This service is available in a variety of delivery formats, including CE.

Have a business or marketing challenge or question?

Contact us.

336.819.6933 kness@troneresearch.com

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Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.​

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.