Trone Research and Consulting

Scullion Strategy Group and Trone Research + Consulting partner to bring Propelligence® to the animal health industry

A new interactive research-based simulation model to assess a product’s true market potential.

Greensboro, NC – June 25, 2020 – The Scullion Strategy Group, LLC (SSG) and Trone Research + Consulting, LLC (TRC) today announced an exclusive partnership to bring Propelligence™ to the animal health and life science industries. Propelligence is a unique service that uses a 4-stage methodology and simulation model to assess a product’s true market potential. Together, SSG and TRC are changing the way product concepts are valued - one of the most critical steps in bringing any new product to market.

The methodology incorporates business case scenario planning with insight and quantitative market research to create a deep understanding and actionable insights of a product’s revenue potential. It also defines how the product should be positioned and what product claims will make it most appealing. Propelligence™ gives company stakeholders an in-depth analysis and projected value so they can make well-informed decisions on their go-to-market and/or clinical development strategies.

“Propelligence™ has proven very successful for a number of our clients”, says Sherry Scullion, President and CEO of SSG. “Some of our clients have utilized it as an independent third-party assessment for investment pitches, some have leveraged it for commercial partner negotiations, while others have used it to determine the viability of a product concept to justify R&D investment and clear guidance on their clinical development strategy.”

SSG and TRC have a long history of collaboration, each bringing their own area of expertise to the partnership. SSG develops and launches new innovations into the animal health and life science markets while TRC provides custom research and analytics services in the animal health, pet and retail industries. Together they have collectively worked on the successful launch of nearly 50 brands in the animal health and pet retail markets.

“Propelligence™ is the ideal tool to confidently assess product concepts especially during times of business uncertainty”, says Doug Barton, Founder and CEO of TRC. “We believe that Propelligence™ will become the new industry standard for start-ups, large animal health corporations and investors who need validation of a product concept and its potential opportunity before they make an investment.” To learn more about Propelligence™, visit or

Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.