Trone Research and Consulting
Category: Pet

Pet Owner Views During Social Distancing

We fielded a quick study in late March to get a pulse on how pet owners feel about veterinary pet care during COVID-19. Topics include their current intentions, thoughts about financial impact, quality of life and fear of the coronavirus crisis. The below infographic also outlines what pet owners would like to see from their veterinary clinics during the pandemic.

 

Pet Owner Views During Social Distancing

 

Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.

Kim Cameron

Kim Cameron

Director of Research

A PhD Social Psychologist with 17+ years of experience in Consumer and B2B market research for Fortune 500 companies.

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She has a strong track record as a forward-thinking strategic business consultant, providing actionable customer-driven insights and recommendations. Kim has industry experience in retail, manufacturing, telecom, insurance, financial services, ecommerce and animal health.