Trone Research and Consulting
Category: Pet

Embracing the Open Pet Pharmaceutical Transition

The battle for pet pharmaceutical sales has grown to a point where brick-and-mortar retailers and Internet/mail order retailers accounted for a combined 42% of the nearly $8 billion in national pet medication sales in 2014 according to a report by the market research firm, Packaged Facts

The same report forecasts that pet pharmaceuticals will be one of the highest growth areas of pet retailing over the next 10 years due to increased over-the-counter drugs and interest by chain retailers.

For the majority of dog and cat owners, their veterinarian’s clinic pharmacy is the primary pharmaceutical purchase location, but new veterinary sales data from Brakke Consulting, Inc., in collaboration with Trone Research + Consulting, shows the extent of transitioning pharmacy revenues from the veterinary clinic pharmacy to online and retail pharmacies.

For more animal health pharmaceutical marketing insight please contact Kimberly Ness for a copy of the white paper outlining the veterinary pharmacy revenue transition.

Scott Layne

Scott Layne

President

Scott is a senior research practitioner with more than 25 years of experience with Top 50 market research firms such as Bellomy Research and M/A/R/C Research.

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He is a poised and respected industry leader with a proven track record of solving business problems for Fortune 500 companies. Scott’s extensive research experience spans consumer products and services in B2C and B2B industries, including telecom, utility, CPG, automotive, financial services, travel and leisure, retail, textile/apparel and pharmaceutical.

Our one lab advantage means one team, one call, one lab for all your testing needs, making it convenient for both you and your patients.

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.