Trone Research and Consulting

About Trone Panel

About Trone Panel

Since 1982, Trone Brand Energy™ has used consumer feedback to help a wide variety of brands. We are a full-service brand communication agency with experience in connecting brands with customers across all media platforms. Our services include branding, advertising, strategic consultation and analysis, media buying and planning, relationship marketing, interactive and application development, Internet solutions, social media, graphic design, public relations and event marketing. Opinions at Trone is a division of Trone Brand Energy that helps our clients develop questionnaires that provide feedback about their categories, products and services. Our goal is to provide our clients with valuable information about their consumers that leads to measurable results for the brand.

When you become a panelist and participate in our surveys, you will be entered in a monetary sweepstakes or offered products. We will never try to sell you anything, and all information given to us will remain confidential as explained in our Privacy Policy. And if you wish to unsubscribe, you may do so at any time.

When we need opinions, an invitation to complete a survey is sent by email. We can only accept one participant per email address, but multiple family members and friends, age 21 or older, may sign up as long as separate email addresses are used. Currently only residents from the United States and Canada are invited to join. If you have further questions, please check our Terms & Conditions or contact us.

Scott Layne

Scott Layne

President

Scott is a senior research practitioner with more than 25 years of experience with Top 50 market research firms such as Bellomy Research and M/A/R/C Research.

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He is a poised and respected industry leader with a proven track record of solving business problems for Fortune 500 companies. Scott’s extensive research experience spans consumer products and services in B2C and B2B industries, including telecom, utility, CPG, automotive, financial services, travel and leisure, retail, textile/apparel and pharmaceutical.

Our one lab advantage means one team, one call, one lab for all your testing needs, making it convenient for both you and your patients.

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.