Trone Research and Consulting

Join our Veterinary Panel to make your opinions heard.

TRC Panels are organically grown, proprietary online research panels that offer surveys to help advance industries such as veterinary medicine. Our Veterinary Panel seeks input from veterinary professionals nationwide, and we’d love to hear what you have to say.






Why Join?

Our Veterinary Panel exists to help veterinary professionals do their jobs more effectively and efficiently. When you join, your opinions are used to:

  • Help manufacturers better understand and serve veterinary needs
  • Facilitate development of new technologies that improve veterinary care, treatment protocols and business efficiency
  • Ensure new products are priced appropriately for you and your clients


How it Works

When we need opinions, you’ll receive an email invitation to complete a survey. We value your time and know it is limited, so we only send surveys that we believe can be most beneficial to you. We will never try to sell you anything and all the information you provide is confidential.


Incentives vary by survey but typically include a sweepstakes. There’s also a quarterly $500 sweepstakes in which panelists are given a chance to win for every completed survey. But the real incentive, of course, is the opportunity to impact your industry and your patients’ care.

About the Panel Host

Trone Research + Consulting (TRC) specializes in research and consulting in the animal health industry. We’ve worked closely with the veterinary community and some of the most highly regarded animal health companies for more than 25 years. We’re passionate about helping you improve patient care and the state of veterinary medicine.

Register for the Veterinary Panel

Doug Barton, President & CEO

Doug Barton

President & CEO

Doug is a career research, analytics and brand marketing executive with more than 35 years of experience working with Top 50 market research firms, Fortune 500 companies and marketing firms on client and supplier side.

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He is a leader and advisor with a proven track record of solving business challenges for start-ups as well as small to large businesses across the world. Doug’s industry experience spans across hospitality, telecom, CPG, financial services, insurance, textile and apparel, turf and ornamental, animal health and retail.

Kimberly Ness

Kimberly Ness

SVP, Insights & Marketing

With 25+ years of experience across research, branding and marketing, Kimberly has the unique ability to transform complicated data into a simple strategic plan that achieves results.

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She has led marketing efforts for global and national brands and has a specialty in animal health, working with brands like Zoetis, Boeringer Ingelheim and Mars Petcare. She is known as an industry thought leader and has been a featured speaker at Global Pet Expo, AAHA, CBI, Brakke Consulting and Fetch, a dvm360 conference.

Tom Minsel

Tom Minsel

PhD, Head of Research & Data Science

Tom is our PhD Statistician and master data miner with 25+ years in direct marketing, customer targeting, modeling and research design.

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His areas of expertise include statistics, applied and theoretical measurement, psychological research, survey research, summative and formative evaluation, SAS, sampling, trend analysis and generally all things analytics. Tom oversees more than 65 comprehensive studies each year to help clients better understand their customers.